IDC Data Shows that India's Wearables Market is Growing by 34% and that Smartwatch Sales are up 73% year Over year

  • 19-February-2024

With shipments surpassing a record-breaking 134.2 million units, India's wearable market has experienced significant growth. Smartwatches saw year-over-year growth of 73%, with 53.4 million units shipped, while TWS experienced a notable surge, rising to a record 67.4% from 55.3%.

The latest report from the International Data Corporation (IDC) India Monthly Wearable Tracker shows that the Indian wearable market experienced a remarkable 34 percent surge, shipping a record-breaking 134.2 million units.

Overstocking occurred in the second half of the year as a result of this surge, which was primarily driven by festive season launches and alluring discounts.

Remarkably, the average selling price of wearables significantly—from $25, or roughly Rs. 2075, to $21.2, or roughly Rs. 1760—a 15.4% decrease.

The shipments of smartwatches increased significantly, reaching 53.4 million units, a whopping 73% year-over-year growth. The wearables market share of the smartwatch segment increased as a result, rising from 30.7% to 39.8%.

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