Hublot has a lot to worry about if collectors are growing weary of limited, special, and collaboration editions or have reached their saturation point.
It must increase its creativity and originality—which are abundant with a new Big Bang Unico Magic City inspired by Miami—if it hopes to keep its watches selling.
With a launch at Miami's renowned Art and Design week, it is making 35 of them.
Only Hublot's two Miami boutiques, located in Bal Harbour and the Miami Design District, as well as US customers online at hublot.com, sell them.
The watch's dial was created to commemorate the breathtaking sunsets over southern Florida, and it is driven by a skeletonized Unico HUB1280 movement.
The subdial at nine o'clock has a palm tree as its most overt nod to Miami.
The 42mm timepieces are housed in 100-meter water resistant black ceramic cases that have been polished and microblased. Ideal for diving near the Florida Keys.
The current price of $24,700 is for them.
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