Cheyenne Brigade of General Motors commemorates its 13th anniversary in Mexico

Cheyenne Brigade, GM's premier social responsibility initiative in Mexico, is commemorating 13 years of operations this year.

The automaker used the opportunity to highlight the program's major achievements since its launch at the end of 2010 to commemorate the Cheyenne Brigade's 13th anniversary of operations in 2023. As part of GM Mexico's social responsibility initiative, vulnerable communities with limited access will receive construction supplies, raw materials, and humanitarian aid, all of which will support the communities' sustainable development.

According to Tere Cid, director of communications and public relations at General Motors of Mexico, "supporting the communities where we have operations is of vital importance." "Cheyenne Brigade was established in 2010 to offer assistance during natural disasters. It was the first event in Coahuila, as a result of the destruction that Hurricane Alex caused in the communities. Since then, it has been a part of an initiative that has benefited over 25 states in all of Mexico," the spokesperson continued.

About 730,000 people who were in vulnerable situations—primarily as a result of emergencies and natural disasters—were helped by the Cheyenne Brigade during its first 13 years of operation, during which it traveled more than 700,000 kilometers, or 435,000 miles. Together with about 60 nonprofit organizations, the program really assisted over 315 communities nationwide.

Additionally, as of this year, the Cheyenne Brigade has expanded its partnership by aiding in the building of housing in the state of Puebla through an arrangement with the Anáhuac University's Social Action (ASUA). Additionally, it has been committed to mobilizing 2,383 hives in Santiago Jocotepec, Oaxaca, in partnership with the non-profit Miel Solidaria Campesina, in order to produce 114 tons of organic honey.

With the notable off-road qualities of the Chevy Cheyenne ZR2, which can travel to any part of the nation in need, GM's Cheyenne Brigade is able to further expand its operations throughout Mexico and improve the living conditions of Mexican families. The program operates a fleet of full-size pickup trucks that have been uniquely identified and are only used for social assistance endeavors.